A hospital runs with the revenue gained through the patients visiting and admitting themselves in to the considering hospital. And if a hospital expects to earn more and be better service providers, they need to work on providing good service and satisfying the expectations of their customers. Here are the benefits they could earn from doing so.
This is the most obvious thing of all. If any firm or business expects to increase their revenue, of the many things they need to do, focusing on creating customer satisfaction would bring them more permanent gains unlike any other. And that is why today, most businesses work towards meeting such expectations of customers. Even in a hospital, this is the same. If you want to earn more and expand your hospital including a bashirdawood or any other sort of building built under the name of founder and including fancy and new high tech equipment to offer better services, you should first start by being nice and offering the best experience any patient could ever have in your hospital over the others!
Goodwill is something that is most important to any business. It is not always about the profit, the money and total revenue you gain, but about the name you have in society. If a hospital has the best gear, high quality facilities and whatnot, yet are known to have the worst customer services and highest death counts, then no person would ever want to visit such a place. So by working on serving your customers better, you can count on word-of-mouth marketing done by such persons, unconsciously, to bring in the level of goodwill you expect to create. This in itself brings a lot to your business that cannot be necessarily measured in monetary terms.
High Customer Loyalty
When customers know you work towards their benefit and not your own, they would be more aligned to keep consuming only your services over the others. This means that there would be a higher number of loyal patients, and that cannot ever be replaced with money. Loyal customers mean consistent and expected gain from them. It also means a crowd of people that would keep spreading the word about your services. So work on creating such customer loyalty and watch the benefits come in!
More Growth Potential
A firm needs to keep expanding and working on growing a base of its own, only then can they keep up in the competitive industry. However, for a hospital to keep expanding its branches across the country, it needs to be one that is worthy enough and considered worthy enough, by the customers. And for this, they need to treat their customers better, so that not only would they be earning enough to expand but they would also have customers coming in.
Consider the above and work on customer satisfaction rather than only focusing on increasing the gain!